Key Features

• ULTRA-LIGHTENING POWER: Achieve up to nine levels of lift for icy blonde and platinum hair. Perfect for dramatic transformations and vibrant color results on all hair types with consistent results.
• FAST-ACTING FORMULA: Our advanced powder bleach works quickly to minimize processing time and reduce the risk of damage. Enjoy efficient lightening for salon-quality results at home every time.
• CUSTOMIZABLE LIGHTENING: Mix with your preferred developer to create subtle highlights or bold platinum looks. Designed for flexibility, this bleach adapts to your unique hair goals and desired lift.
• SALON-QUALITY AT HOME: Dust-free, no-drip formula is easy to mix and apply, even for beginners. Creamy consistency ensures even coverage from root to tip, delivering professional results without the mess.
• VERSATILE APPLICATION: Suitable for both on-scalp and off-scalp techniques. The 8.8 oz tub is ideal for multiple applications, making it perfect for big hair goals and creative color transformations.

Specifications